jcpenney hopes to raise funds for charity on Black Friday | Community Spirit

The national retailer hopes that Black Friday shoppers will not only purchase gifts for their family and friends, but also help benefit the Salvation Army. jcpenny will donate $50 for every Angel Giving Tree angel adopted at jcp.com/angel on Thanksgiving Day, and they will also donate $25 to the non-profit for every customer that checks in at jcpenney using Foursquare on Black Friday.

jcpenney has promised to donate a total of $500,000 to the Salvation Army this year. And to encourage some healthy competition, they will award the community with the most Foursquare check-ins with a celebratory shopping party Dec. 17. A food truck will be on site that day to provide light food and refreshments.

In a press release Bill Gentner, senior vice president of marketing planning and promotions for jcpenney, said, “With more customers shopping jcpenney on Black Friday than any other day of the year, this Christmas we’re focused on making it easy for customers to be the best Santa ever to their friends, loved ones and even those in our communities who need our help. From our broad selection of unique and affordable gifts to exciting digital initiatives that connect customers to a meaningful cause, we are enhancing the Black Friday shopping experience to reinforce the true spirit of the season.”